Gambit Esports to partner with AS Monaco FC2021-02-09 09:40:00
Russian esports organization Gambit Esports revealed a partnership with French football club AS Monaco for their Dota 2 and Fortnite teams. Players of two disciplines will perform under the new tag AS Monaco Gambit or ASM.GMB.
Following the collaboration, оganisations presented a new red-and-white jersey and uniform. The partnership means that AS Monaco becomes the first club to enter Fortnite.
The creation of AS Monaco Gambit will allow us to make a new step in a rapidly growing market by joining forces with a strong player in the international esports arena. This union is beneficial from two points of view: it will allow us to connect with a young audience to support the club's internalization strategy by developing our presence in key territories.
It is not the first time when the football club invests in the esports organization and particularly Dota 2. In April 2018 French PSG expanded by partnering with the Chinese club LGD Gaming.