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Former, ESforce owner and founder Sneg1 dies at age of 40

Founder and of and Esforce Holding, Anton "Sneg1" Cherepennikov, who was one of the biggest figures in Russian esports in the past, passed away at 40. As of now, the supposed cause of death is a heart attack. The news was released on the official Telegram of his company ICS Holding.

Sneg1 was a noticeable figure in esports. He started as a professional Quake player, later switching to CS 1.6. He finished 3rd place with IronWill at the WCG 2010 qualifier, playing alongside current Cloud9 analyst Ivan "F_1N" Kochugov. Later, Sneg1 revived and headed the organization until 2019.

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It was all about the friendship.

Cherepennikov's holding ESforce, created in cooperation with NAVI founder Oleksandr "ZeroGravity" Kokhanovkyy, brought esports in Eastern Europe to another level. It was the biggest esports structure in the region. Sneg1 reportedly convinced Russian billionaire Alisher Usmanov to invest $100 mln in the company.

The holding previously included, partially NAVI, and at some point, SK Gaming. To this day, ESforce controls Epic Esports Events (EPICENTER series, some DPC Tours, and various other tournaments) in CS:GO and Dota 2, along with their esports media and broadcasting studio RuHub.

In 2018, Cherepennikov sold ESforce to Group. Alongside his esports business, he was also working on information security and various other IT companies. After selling ESforce, he gathered his assets under a ICS Holding, which included 23 companies in total. In 2021, it was one of the biggest IT structures in Russia. In February 2023, Sneg1 got sanctioned by the US government for his affiliation with the Russian government.

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